But if this is a long-term plan, consider choosing a bold font from either the serif or sans–serif family to create your brand identity. If you want to create a unique personality from the onset, it won't hurt to invest in custom fonts. Therefore, go for a clean layout that supports all marketing channels, regardless of screen size.įonts give human attributes to brands, and this is the means fans will interact with you. These are the mediums that will help create visibility and recognition between your brand and fans.
You will invest in promoting your brand, so which medium will you use to feature your band's logo? You have many options–websites, social media handles, banners, posters, merchandise, and many more. With this in mind, always use one or two colors for easy recognition and memorability. Colors such as blue and green are great for bands that perform soft music, whereas black and red complement heavy metal bands. A significant color is the one that communicates the music you perform and also stimulates the right vibe among fans. It would also be best if you researched your fans they hold your revenue and the life of your business.Ĭolors are silent communicators–you can use them to evoke different feelings. Understanding the music you do, your competitors, and the psychology behind fonts and colors will help you select your brand's most appropriate design elements. Your brand is not immune to competition, so it's prudent to research your rivals and factor the findings into your brand strategies.
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How to Make Your Band Logo Stand Out from the Competition
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